This one-page canvas helps you build a clear, focused content strategy without the overwhelm of traditional slide decks or lengthy docs.
Inspired by the Lean Canvas (the 1-page business plan created by Ash Maurya), this framework is perfect for:
Filling out each section will help you clarify:
🕒 Time to complete: ~30–45 minutes
🔁 Tip: Revisit this every quarter to refine your direction based on results.
Learn more about the Lean Content Strategy Canvas here: https://contentphilic.com/content-strategy-on-one-page-lean-canvas/
| Canvas Block | Direction | Your Content Strategy Input |
|---|---|---|
| 1. Problem | What are the top 3 pain points your target audience is facing? (Use real insights from interviews, search data, forums, sales calls, etc.) | |
| 2. Customer Segments | Who are you creating content for? Define your key personas + their stage in the buyer journey (TOFU, MOFU, BOFU). | |
| 3. Unique Value Prop | Why should someone read/watch your content instead of someone else’s? What's your unique angle, voice, or strength? | |
| 4. Solution | What types of content will solve your audience’s problems? (e.g., how-to blogs, templates, explainers, videos, opinion pieces) | |
| 5. Channels | Where will you distribute content for maximum impact? (Owned: Blog, Email; Earned: SEO, PR; Paid: Social Ads, Native) | |
| 6. Revenue Streams | What business outcomes will your content drive? (e.g., leads, demo requests, sign-ups, reduced churn, improved authority) | |
| 7. Cost Structure | What resources are required? Time, team members, tools, and production cost. Who owns what? Any freelancers or AI tools involved? | |
| 8. Key Metrics | What success metrics will you track? (Traffic, leads, CTR, time on page, backlinks, keyword rankings, conversions, engagement rates, etc.) | |
| 9. Unfair Advantage | What do you have that others can’t copy easily? (Proprietary data, founder POV, long-standing community, lived experience, unique formats or tone) |